Social media has transformed digital communication, and Instagram is one of the most influential and popular platforms.
Celebrities use Instagram to interact with their fans due to its billions of users.
Here are the top ten most followed Instagram accounts in the globe, highlighting the people and their profiles.
Marketing opportunities abound on social media, where every user is a potential customer.
With the correct tools, resources, and strategy, marketers can use social media to increase brand awareness, engage their target audience, and build a dedicated community.
Due to the number of social media platforms, it’s practically impossible to be present on all of them and flourish in each.
The right channels for your brand are key to social media marketing success. You need to know where your target audience spends the most time and where businesses may communicate with them.
These Are The Top 10 Most Followed On Social Media 2024
10. Justin Bieber
(293M Followers)
Justin Bieber became renowned in 2009 with his track “One Time”. He has 293 million Instagram followers, making him one of the most followed. After some initial success, he gained global fame with 3.6 Billion YouTube views for Sorry (PURPOSE: The Movement), 2.9 Billion for “Baby”, and others.
Most of Justin’s 7000 Instagram posts are personal, with few commercial. He is popular on Instagram, the most followed person on Facebook with 92 million followers, and having over 112 million followers on Twitter, which is big.
9. Khloé Kardashian
(310M Followers)
Kardashian sister Khloé has 310 million Instagram followers. Model and media personality Khloé Kardashian. She has appeared on family-hosted TV shows like Keeping Up With the Kardashians and Khloé & Lamar.
She shares personal and business images on her almost 4000 Instagram posts. She and Emma Grede founded “GOOD AMERICAN” fashion business.
8. Beyoncé
(313M Followers):
Beyoncé, an American singer and businesswoman, is adored worldwide for her unique musical style. She has 313 million Instagram followers, ranking #8. Interestingly, she doesn’t follow anyone on Instagram. Beyoncé follows no one on Instagram.
Beyoncé’s Halo, Single Ladies, Drunk in Love, and Crazy in Love have hundreds of millions of YouTube views. Most of her 2000 Instagram posts are personal. Famous rapper Jay-Z is Beyoncé’s husband.
7. Kim Kardashian
(361M Followers)
Similar to her sister Kyle, Kim Kardashian’s activities caused several issues. She has over 361 million Instagram followers, making her one of the most followed women.
She has a lot of followers and has posted nearly 6000 times on social media. Her profile has few personal entries and mostly brand endorsements.
Media celebrity and businessman Kim Kardashian owns many fashion lines. She owns SKIMS, SKKN BY KIM, and SKKY Partners. Her marriage to Kanye West ended in 2022.
6. Ariana Grande
(375M Followers)
Ariana Grande comes in sixth on Instagram with over 375 million followers. Ariana Grande is a prominent American singer, songwriter, and actress who debuted with Put Your Hearts Up in late 2011. Over 50 singles later, Side To Side, 7 Rings, and Problem ft. Iggy Azalea are among her best.
Ariana has appeared in Victorious, Sam & Cat, Zoolander 2, and Mariah Carey’s Magical Christmas Special in addition to singing. Ariana Grande has few Instagram postings, mostly personal.
5. Dwayne Johnson
(385M Followers)
The second most followed Instagram user is WWE’s “The Rock” Dwayne Johnson with 385 million followers. WWE fans may recognize him. He retired from there and started acting.
How many people can watch Netflix simultaneously?
He and Kevin Hart have been in several blockbusters, including Jumanji: Welcome to the Jungle, The Next Level, and Central Intelligence. In addition, he played “Luke Hobbs” in several Fast and Furious films, which did well at theaters.
Dwayne Johnson has over 7000 Instagram posts, mostly personal, with some brand endorsements.
4. Kylie Jenner
(396M Followers)
Kylie Jenner is the 4th most followed Instagram user with approximately 400 million followers, despite name-related criticism. She is a businesswoman, social media star, and half-sister of Kim Kardashian.
Her approximately 7000 Instagram postings show her activity. Her Instagram posts are mostly commercial advertisements, and she founded “Kylie Cosmetics” in 2015 with Seed Beauty. Kylie Skin, Kylie Swim, and Kylie Baby are her brands.
3. Selena Gomez
(424M Followers)
The American actress and singer Selena Gomez has over 424 million Instagram followers. She has almost 60 million Facebook and Twitter followers, making her one of the world’s most renowned persons.
She starred in Barney & Friends before making her music debut with “Selena Gomez & the Scene” in 2009, which has over 363 million YouTube views.
Selena has posted nearly 2000 Instagram posts, largely hers and a few company promos.
2. Lionel Messi
(475M Followers)
Over 475 million Instagram followers make Lionel Messi the second most followed. Messi and Ronaldo have played over 30 times with each other. Both players have had career wins and defeats.
Messi helped Argentina win the 2022 FIFA World Cup and is now ahead of Ronaldo.
Lionel Messi has played for Newell’s Old Boys, Barcelona, and Inter Miami, having just left Paris St. Germain (PSG). Messi, like Ronaldo, charges a lot for brand endorsements on Instagram and sometimes shares personal posts.
1. Cristiano Ronaldo
(593M Followers)
With 593 million Instagram followers, Cristiano Ronaldo is the most followed. After Instagram’s brand account (648 million followers), he is the second most followed Instagram account.
Cristiano Ronaldo, a famous player, started his career at 17 and has played key roles in numerous crucial matches for his teams. He signed with Al Nassr FC after playing for several teams.
Cristiano Ronaldo publishes personal and business Instagram images. Ronaldo makes a lot of money on Instagram, where he costs a lot to post about brands.
